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@ MWC: The Weather Channel reignites global efforts

Tracy Ford
By Tracy Ford
Wireless

BARCELONA, Spain—With 35 million downloads, The Weather Channel is the second-highest smart-phone application in the United States. Now the company is reigniting its international efforts. The Weather Channel’s Mike Zarrilli spoke with Executive Editor Tracy Ford about those plans during Mobile World Congress in Barcelona, Spain.
Initially, the company is focusing on Western Europe, where it has language capabilities and where it can get advertising dollars, but the company has made inroads into Spanish-speaking and Asian countries as well.

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ABOUT AUTHOR

Tracy Ford
Tracy Ford
Former Associate Publisher and Executive Editor, RCR Wireless NewsCurrently HetNet Forum Director703-535-7459 tracy.ford@pcia.com Ford has spent more than two decades covering the rapidly changing wireless industry, tracking its changes as it grew from a voice-centric marketplace to the dynamic data-intensive industry it is today. She started her technology journalism career at RCR Wireless News, and has held a number of titles there, including associate publisher and executive editor. She is a winner of the American Society of Business Publication Editors Silver Award, for both trade show and government coverage. A graduate of the Minnesota State University-Moorhead, Ford holds a B.S. degree in Mass Communications with an emphasis on public relations.

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