Research and Markets | March 7, 2011 | Press Release
DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/51dfb5/brazil_telecommuni) has announced the addition of the “Brazil Telecommunications Report Q1 2011” report to their offering.
Brazil Telecommunications Report provides industry professionals and strategists, corporate analysts, telecommunication associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Brazil’s telecommunications industry.
Passing the 100% penetration point in the mobile market was to be expected following the exceptional growth that the market had seen, and the increase will continue. BMI expects the combination of reaching rural subscribers and high interest in 3G services will guarantee the continued expansion of services. Operators can little afford to allow their rivals to reach more remote areas before them, and lose out on the few opportunities for organic growth left in the market. While penetration rates are high in urban areas, there are still some opportunities for growth in these towns and cities. Greater growth in urban areas will be in 3G adoption and mobile broadband take-up which has already proved popular.
BMI sees broadband providing the boost in revenues that operators are seeking. This is the case for both fixed and mobile operators, which have seen competition push prices down. Competition has been important for the market’s continued growth but had a negative impact on ARPUs, which continue to fall. BMI’s ARPU forecasts see continued declines for operators. Fourth-ranked Oi, has seen some improvement but this has been at the expense of its market share and subscriber base. BMI expects the operator will pursue subscriber growth more aggressively in 2011 and beyond, particularly as new competition may enter in the form of MVNOs.
The broadband market may become the market’s hot topic in 2011 as the National Broadband Plan (PNBL – Plano Nacional de Banda Larga) is rolled out. A government plan to roll out low cost broadband across the country is to be lauded but there is the risk that existing players, forced to lower prices to remain competitive, will invest less in the longer run. On the other hand, bringing more Brazilians online should help to create demand for faster speeds and a wider range of services, which the major network providers will cater to.
Brazil lost its position at the top of the Business Environment Ratings despite its strong growth and large population. Falling ARPU is a major factor in this continued decline. Brazil retains a strong Country Risk score after Dilma Rousseff was elected to take over from President Lula. She will preside over one of the fastest growing and strongest economies in Latin America.
Key Topics Covered:
- Executive Summary
- SWOT Analysis
- Business Environment Rankings
- Industry Forecast Scenario
- Market Data Analysis
- Company Monitor
- Company Profile
- Market Overview
- Country Snapshot: Brazil Demographic Data
- Glossary of Terms
- Methodology
Companies Mentioned:
- Nokia
- Handsets
- Nokia Siemens Networks
- Oi (Telemar)
- Telefnica (Telesp)
- Embratel
- Vivo (Brasilcel)
- TIM Brasil
- Claro (America Mvil)
For more information visit http://www.researchandmarkets.com/research/51dfb5/brazil_telecommuni
