Lamebook.com in ongoing name-game legal battle with Facebook

AUSTIN, Texas–Some argue that there is little to a name, but if any of those people work in the world of the Web, they are very wrong. For companies that use either the terms “face” or “book” in a name on the Internet, the consequences can be lethal to their urls, brands and entire identities. After alleged threats from Facebook concerning its branding, Austin, Texas-based founders from the parody site Lamebook.com were put in this position last year.
Lamebook allows users to post odd, lame or funny posts, pictures or comments that are gleaned from Facebook by taking screenshots of Web pages a user visits on the site. The founders, who include two alumns from Baylor University in Waco, Texas, allege that Facebook threatened the small startup with legal action concerning trademark infringement in March 2010 because the copyrighted name, logo and design are similar to that of Facebook. After receiving orders from the monolithic social-networking king to change its name and interface or else, the Lamebook crew fought back.
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