YellowPepper | March 16, 2011 | Press Release
March 16th, 2011 – MIAMI, FLORIDA – Leaders of the global and regional mobile money transfer industry will be convening in Sao Paulo, Brazil for a high level conference on developing this social and economic game-changing opportunity. The MMT Americas Conference & Expo will be held this upcoming March 21st to the 24th, bringing together key stakeholders in the mobile money transfer industry and provide participants the opportunity to learn firsthand from more than 40 industry experts through case studies, panel discussions, workshops, and Q&A sessions.
YellowPepper, the leading provider of mobile financial services in Latin America, has signed onboard as the Conference’s Platinum Sponsor. In a scheduled presentation to Conference participants, Serge Elkiner, President and Founder of YellowPepper will share his professional experiences in launching the company’s innovative mobile banking capabilities in Colombia and Peru as well as the Company’s experience in being the first provider of mobile money services in Haiti. “We are delighted to be the Platinum Sponsor of the MMT Americas. This conference brings participants close with the region’s pioneers in mobile banking. As we integrate the quickly growing suite of mobile innovations with our best business practices, we are ensuring the successful launch of the mobile financial world in Latin America.” said Mr. Elkiner.
The conference is expected to draw large numbers of financial institutions, retailers and mobile operators interested in the opportunities that mobile commerce and money transfer offers in Latin America and the Caribbean, where more than 80% of the population owns a mobile phone but only a 30% has access to a bank account. With a population of nearly 200 million, Brazil is the next big market for mobile money growth where mobile penetration currently stands at 91% – accounting for one third of South America. “Brazil is an emerging global power and will be a key market for all mobile money operators. We are very excited about introducing our unique value proposition to the Brazilian people and helping do our part in the Country’s exciting development,” said Boris Hirmas Said, Vice-Chairman of the Board of Directors of YellowPepper, who will be in attendance at the conference with the Yellow Pepper’s executive team.
About YellowPepper
Founded in 2004, YellowPepper with over 2.5 million users is positioned to lead the mobile financial services in Latin America. YellowPepper’s unique value proposition allows banks, mobile network operators, merchants and consumers to conduct mobile financial transactions in a secure, efficient and convenient manner. As of today, the Company is currently operating in nine countries, Mexico, Colombia, Peru, Ecuador, Guatemala, Dominican Republic, Bolivia, Haiti and Panama. The Miami-based company is the recent recipient of the IFC / World Bank first equity investment in a mobile financial services company in Latin America.
