Business News Americas | March 17, 2011 | Patrick Nixon
Emerging markets will be the biggest growth opportunity for US chipset maker Qualcomm (Nasdaq: QCOMM) in the next 3-4 years, as the company invests in microprocessor technology to help bring down the price of handsets, Qualcomm’s Latin America president, Flavio Mansi, told BNamericas.
“As we add more and more capacity in the microprocessor, that also leads to savings on peripherals. This allows for the production of cheaper handsets. In the next three or four years, the biggest growth area will be emerging markets without a doubt. We want to see data services getting to those markets, and that will come with a reduction in the cost of smartphones,” Mansi said.
Qualcomm is implementing number of specific initiatives to encourage adoption of data in emerging markets like Latin America, such as working with the less-established device manufacturers to ensure that they add 3G capacity to a broader range of phones.
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