AT&T to launch mobile commerce platform for retailers

AT&T Inc. (T) has partnerned with Digby to develop a new mobile commerce platform for retailers. The move gives the operator’s business customers a new path to drive sales via smartphones.
Digby Mobile Commerce from AT&T will enable businesses to reach customers across a variety of mobile operating systems and give customers access to product information, reviews and promotions. It will also provide retailers with analytics to determine their return on investment and overall consumer traffic.
“By adding Digby Mobile Commerce Solutions to our portfolio of Mobile Marketing Solutions, we’re able to offer retailers a comprehensive set of services for promoting, merchandising, and selling product through a mobile channel,” said Chris Hill, VP of advanced mobility solutions at AT&T Business Solutions. “Digby mobile and in-store application development and mobile commerce features, combined with AT&T’s retail industry consulting practice and mobile marketing solutions, give retail companies exactly what they need to engage potential customers who are on-the-go and in the store.”
AT&T plans to integrate the new platform with its mobile barcode services and says it will ensure customer protection and privacy through enterprise-grade security standards.