T-Mobile USA Inc. (DTEGY) continued to aggressively target the domestic market, rolling out altered individual and family plans as well as no offerings for its prepaid business. The move backs the carrier’s claims that it will continue to operate as usual under the shadow of AT&T Inc.’s proposed $39 billion acquisition of the carrier.
The contract plans include unlimited and bucket calling minutes along with data packages of 200 megabytes, 2 gigabytes, 5 GB and10 GB, all without overage charges. T-Mobile USA instead uses speed throttling for customers that go over their data allotment.
For single lines, the unlimited calling and messaging plans range from $70 per month for the 200 MB of data up to $120 for 10 GB. The bucket plan, which includes 500 anytime calling minutes and unlimited messaging, ranges from $60 for 200 MB of data up to $110 for 10 GB of data transmission.
Pricing for family plans begin at $120 per month for two lines sharing unlimited calling, messaging and 200 MB of data, ratcheting up to $220 per month for 10 GB of data. Bucket family plans begin at $100 per month for two lines sharing 1,000 anytime calling minutes, unlimited messaging and 200 MB of data, escalating up to $200 per month for 10 GB of data.
For prepaid, T-Mobile USA unveiled a $50 plan that includes unlimited voice calling, messaging and 100 MB of data before network throttling; and a $70 plan that increases the pre-throttled data bucket to 5 GB. The $70 prepaid plan undercuts its postpaid offering by $20 per month, though customers purchasing a new phone for prepaid have to pay full price for the device.
The carrier is currently running a promotion of a $125 debit card for customers that switch from another carrier and sign up for the $80 per month, contract plan.
Last month T-Mobile USA began offering a plan with unlimited calling, messaging and 2 GB of data for $80 per month. Though marked as a limited time offering, that plan is still available and undercuts similar plans from its larger rivals by as much as $40 per month.
T-Mobile USA reported earlier this month that it lost 99,000 customers during the first quarter, including a whopping 471,000 postpaid subscribers. Those losses were partially offset by the gain of 372,000 prepaid and wholesale partners during the quarter as well as the addition of 192,000 “connected devices” that are included in its postpaid numbers.
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