Txt2Get launches U.S. initiative for do-it-yourself mobile marketing

Txt2Get is launching its do-it-yourself mobile marketing platform in the United States. Already in Australia and New Zealand, Txt2Get’s platform connects advertisers with customers, potential customers and social media followers. The company is targeting its web-based text and quick response code campaigns at brand marketers, media companies, franchisors, and small- and medium-sized businesses.
The company’s clients include Samsung Electronics Co. Ltd., McDonalds, GE Money, Hewlett-Packard Co. and Coca Cola. Samsung used Txt2Get in ads in a drawing for high-definition, flat-screen televisions and received text responses from about 10% of New Zealand’s population in three hours.
Txt2Get uses a self-service platform that automates messages to mobile devices and email inboxes. The platform also lets its customers monitor campaigns in real time with analytics tools. Brands use keywords to shortcodes and QR codes, which are more effective than 800 numbers and URLS, said Peter Hewitt, president and COO of the company. Hewitt will be spearheading the U.S. launch. The company recently opened offices in San Francisco. “We have a very sophisticated back end that allows in-house online management,” said Hewitt. “It’s a powerful way to integrate those (mobile and computer-based) vehicles.”
The company uses a variety of methods to increase interaction with potential customers, including interactive texts, automated responses, coupons, reward programs, text to vote, promotional drawings, QR codes, and social media at a low cost. Each keyword costs $19.
More than 75% of campaign payments are from repeat customers, said CEO Peter Barrett.
“Txt2Get is the perfect complement for traditional media companies selling print, radio, television and outdoor advertising,” said Barrett. “By adding Txt2Get to their offerings, media companies