YOU ARE AT:OpinionWorst of the WeekWorst of the Week: No summer Apple

Worst of the Week: No summer Apple

Hello! And welcome to our Friday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCRWireless.com to rant and rave about whatever rubs us the wrong way. We hope you enjoy it!
And without further ado:
We have used this space recently to highlight the fact that mobile devices are now basically in charge of the mobile industry and that a week cannot go by without a new mobile device or smartphone being hoisted onto the market. This hoisting is usually followed by carriers scrambling to figure out how to tame the new beast.
Nearly four years since it was first unleashed onto the market, Apple’s iPhone remains the beastliest of these beasts. Sure, other devices have been launched that can do more than an iPhone, but when it comes to the minds and pocketbooks of consumers it remains iPhone or bust.

To read the rest of this column check out RCR Unplugged.

Bored? Why not follow me on Twitter.

ABOUT AUTHOR