YOU ARE AT:AmericasNo decision about Colombia’s phone company ETB future

No decision about Colombia’s phone company ETB future

Empresa de Telecomunicaciones de Bogota (ETB), the phone company that serves Colombia’s capital, is going through a difficult period. The company has been trying to find a path to become profitable and more competitive since last year.

Last December, ETB’s board proposed the sale of shares in order to try to “save” ETB from a losing market value. The move was prompted by the company’s lacking ability to add value and make the necessary investments for its future. However, after Bogota council began debating a proposal that would allow the city to sell part or all of its 86.6% stake, Bogota’s mayor changed her mind and announced a plan to avoid the sale. Since then, ETB stocks have fallen to a 10-month low.

To avoid the sale of ETB, the government is talking searching for new investments to finance the phone company’s planned expansion. According to Bloomberg, Colombia’s capital city is in talks with Tele Norte Leste Participacoes SA, Brazil’s phone company known as Oi, to seek financing so the city doesn’t need to sell its stake in ETB.

The secretary of finance Héctor Zambrano said that there are other ways to enhance the company than privatization. The most important thing is to keep a company with more than 125 years of history, he said, emphasizing that ETB is not broken, but needs more investment and resources.

According to him, the phone company still has much of the telecommunications market in Bogota: 74% of the fixed telephony market and around 480,000 broadband users.
For those who are supporters of the initiative, the ETB shares sale is pressing due to its continuous devaluation. Meanwhile, the company union opposes the proposed sale.

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ABOUT AUTHOR

Roberta Prescott
Roberta Prescott
Editor, Americasrprescott@rcrwireless.com Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.