Mobile video is the future of mobile value added services (VAS) according to Eamonn Kearns, VP of sales at Canadian communications firm Dialogic.
“Video is the new voice,” said Kearns speaking to RCR Wireless News in Singapore recently.
The deployment of 3G on a global scale is what is really giving video a boost, as carriers feed consumers what they want at speeds they can finally enjoy.
“Entertainment is what it’s all about and for very many people in Asia, their very first exposure to the Internet is going to be on their mobile device,” he said.
Analysts are predicting up to 50 times growth in network data traffic, said Kearns, but the problem is that operators are only seeing that translate into a 15% increase in revenue. Thus, the capital expenditure needed to deliver quality video services remains high.
Dialogic believes it can do much to help solve this problem, firstly by optimizing videos for mobile consumption and secondly optimizing the backhaul in the network to make it more cost effective to distribute video.
“The biggest thing about VAS is the content,” concluded Kearns, noting that if content was compelling enough, it would sell.
