Crowded House said it best back in 1987 with the hit single “Always take the weather with you,” and now market research outfit comScore can confirm, taking the weather with them in their pocket is what most mobile users love above all else. Of the 76.8 million Americans who own a smartphone, a whopping 31 million have some kind of weather app, amounting to 40.4%.
That figure beats even social networking apps, which show up on just 29.4 million phones, 38.2% of the total U.S. smartphone audience, proving that most people would rather know if they need an umbrella than a poke.
25.8 million users accessed maps on their smartphone, though we assume those who didn’t were smart enough to check their weather app before going out to get lost in the rain.
Only 14,920 felt any urge to take the news with them in their pocket, probably because the slew of depressing stories lately would blot out their virtual sun.
You can see the rest of the results below:
