YOU ARE AT:AmericasChaer named managing director for MMA LATAM region

Chaer named managing director for MMA LATAM region

The Mobile Marketing Association (MMA) named Marcio Chaer as managing director for Latin America (LATAM) region. The executive has 10 years of experience in the advertising, marketing, telecom and media industries. For the last five years, he was dedicated to the digital and mobile industries.

Chaer specializes in strategy consulting and business development in the digital and mobile environments, helping emerging companies or large companies with emerging businesses grow on a consistent path, especially in emerging markets such as Brazil.

Since 2002, he has been developing strategies, businesses and special projects for companies such as Ericsson, Neomobile, Volkswagen, Banco Santander, Coca-Cola, Renault, Nissan, HBO, L’oreal and TAM (Brazilian Airlines), among others.

Chaer has B.A in Business Administration and a B.A in Marketing and Advertising. Previously, he worked for seven years in the stock market as an international stock trader.
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ABOUT AUTHOR

Roberta Prescott
Roberta Prescott
Editor, Americasrprescott@rcrwireless.com Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.