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Home - Sprint, StraightTalk ad 'winners' in my view
Carriers

Sprint, StraightTalk ad 'winners' in my view

by Tracy Ford August 9, 2011
written by Tracy Ford August 9, 2011 Share
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So with all of the economic malaise out there in the past few weeks, and a new commercial from Virgin Mobile that slams T-Mobile USA Inc. (DTEGY) and AT&T Mobility, (T) I thought it would be a great time to comment on the state of advertising in the wireless industry because the very best thing about advertising is it does not relate to the real world. Because of that little twist, it won’t address rioting in England, war or a stock market tumble.
So back to the distraction that is wireless marketing, I think it is time to say Sprint Nextel Corp. (S) just rocks with its recent campaigns. I didn’t like the Dan Hesse ads, so maybe I am just giddy that Sprint realized the value of advertising – simply be funny, be fascinating or make people feel insecure – those are really the only options.

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Tracy Ford

Former Associate Publisher and Executive Editor, RCR Wireless NewsCurrently HetNet Forum Director703-535-7459 [email protected] Ford has spent more than two decades covering the rapidly changing wireless industry, tracking its changes as it grew from a voice-centric marketplace to the dynamic data-intensive industry it is today. She started her technology journalism career at RCR Wireless News, and has held a number of titles there, including associate publisher and executive editor. She is a winner of the American Society of Business Publication Editors Silver Award, for both trade show and government coverage. A graduate of the Minnesota State University-Moorhead, Ford holds a B.S. degree in Mass Communications with an emphasis on public relations.

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