So with all of the economic malaise out there in the past few weeks, and a new commercial from Virgin Mobile that slams T-Mobile USA Inc. (DTEGY) and AT&T Mobility, (T) I thought it would be a great time to comment on the state of advertising in the wireless industry because the very best thing about advertising is it does not relate to the real world. Because of that little twist, it won’t address rioting in England, war or a stock market tumble.
So back to the distraction that is wireless marketing, I think it is time to say Sprint Nextel Corp. (S) just rocks with its recent campaigns. I didn’t like the Dan Hesse ads, so maybe I am just giddy that Sprint realized the value of advertising – simply be funny, be fascinating or make people feel insecure – those are really the only options.