How do you shop? Do you prefer to go to the mall or are you one of those people who buy everything through the Internet? A global survey from IBM Corp. with 30,000 people around the globe showed that when it comes to shopping, Latin American’s consumers are more likely to adopt technologies such as websites and mobile devices.
Among Latam, 83% of Brazilians and 80% of Chileans said that they use websites to do their shopping. In Argentina, 77% of customers said they buy on the Internet, followed by Mexicans (71%) and Colombians (69%). When assked about shopping through mobile, 39% of Colombian, 37% of Chilean and Mexicans and 38% of Brazilians said they would buy using mobile devices. The survey also asked about buying through TV, and for that question Brazilians are the most likely (44%), followed by Chileans (37%), Colombians (34%), Argentines (24%) and Mexicans (10%).
The results show that there are great opportunities for retails companies, because many of them don’t give Internet or mobile enough importance as a selling channel. However, time is becoming more precious and people don’t want to waste it driving to the supermarket, for example. I understand that the logistics behind remote purchasing is complicated and every detail must be performed correctly, or customers won’t receive what they bought in a timely manner, but retail outlets cannot afford to lose clients and should consider their mobile strategies.
