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Brazil: Challenges with data, opportunities on the worldwide stage

by Roberta Prescott
written by Roberta Prescott Share
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While smartphones dominate the market and mobile broadband access is consolidated in developed countries, Brazil is still beginning its 3G experience – from carriers and suppliers as well as consumers. People are just starting to access the Internet through cellphones. In June, Brazil’s mobile-phone penetration rate reached 111.6%, counting 217.3 million subscribers, a 17% increase compared to the 185.1 million customers in the second quarter of 2010.  Brazil is Latin America’s biggest market, which could explain high- level investments from international companies, such as Telefonica, Telecom Italia and America Movil, as well as infrastructure manufacturers and device providers.

There is a lot going on in Brazil, that’s why RCR Wireless prepared a feature report covering all main topics. To free download, click here.

Check all feature reports

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Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.