Most Internet access will increasingly be through mobile devices, a trend that will have a huge impact on mobile advertising, explained Gerd Leonhard, CEO of the Future Agency, during a video interview with RCR Wireless News. Leonhard was the keynote speaker at the recent MMA Forum Latin America.
In addition, Leonhard said that customer trust is vital, and that the key pillar to a solid strategy for mobile marketing is a focus on content.
>>Check all stories about MMA Forum in Latin America.
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