Nokia has emerged as the most trusted brand in India in the Brand Trust Report 2012, prepared by Trust Research Advisory (TRA), an authority on the measurement of trust among brands.
The Brand Trust Report, India Study, 2012 lists India’s 1000 Most Trusted Brands.
“The report is the result of a comprehensive primary research conducted on 61 components of trust – a proprietary tool of Trust Research Advisory. The research is conducted with 2718 ‘influencer’ respondents from 15 cities, generating more than 2 million data points from 12,000 hours of research,” TRA said in a statement.
Nokia and Tata are among the brands that make it to the top of the list. Both have retained their first and second positions from last year as India’s top two Trusted Brands this year.
Sony, the Japanese electronics leader, slipped to fifth position this year, outranked by the two aggressive Korean Chaebols, LG at 3rd position and Samsung at 4th position. Maruti Suzuki has improved its position from last year by one notch and is India’s 6th Most Trusted Brand this year, the report stated.
“In life, without trust, there is nothing. Each time a human engages with anything, the basis for all decisions is trust. Be it brands, other humans, or just ideas, one will react to them on the basis of the trust it generates. Last year was tumultuous for several brands, but those which focused on trust, have gained market-share, revenues and profits. On the other hand, the brands which have focused only on the latter, have invariably lost both. Focus on building trust and all else will follow automatically,” N. Chandramouli, CEO of Trust Research Advisory, said.
Bajaj, at the seventh position, is a new entrant in this year’s top ten (last year it was ranked 12th). The positions of LIC and Airtel are unchanged from last year at 8th and 9th rank respectively. Reliance has slipped to 10th Most Trusted Brand this year (from sixth last year).
Nokia is one of the leading cellular phone brands in India in terms of market share, advertising and customer service.
