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Tax breaks help bring Apple jobs to Austin

As the company that revolutionized the mobile industry and continues to set the bar, Apple has no problem getting an audience with local and state governments when it announces plans for expansion. So the Austin City Council was all ears last summer when Apple (AAPL) started talking about locating a new campus in northwest Austin. Late yesterday the council sealed the deal by approving $8.6 million in property tax breaks for Apple, which will qualify the company for an additional $21 million in incentives from the Texas Enterprise Fund.

Apple says its new Austin facility will create about 3,600 jobs over ten years, mostly in non-technical roles supporting customers in North and South America. The company already employs roughly 3,500 Austinites in customer support and chip design jobs. After the expansion was announced two weeks ago, some critics of the deal claimed that Apple would have picked Austin for its new campus even without local tax breaks. But the city council voted unanimously yesterday to keep the tax incentives in place.

Apple’s website shows that most jobs in hardware, software, design, marketing, and product management remain based near the company’s Silicon Valley headquarters. Customer support and finance jobs seem more plentiful in Austin. Spanish speakers are in demand, suggesting that Austin will be a launchpad for Apple’s Latin American customer outreach initiatives.

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ABOUT AUTHOR

Martha DeGrasse
Martha DeGrassehttp://www.nbreports.com
Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.