As Louisville, Ohio State, Kentucky and Kansas head to college basketball’s Final Four this weekend, millions of fans will be compulsively following each point and play on their smartphones and tablets. A recent survey by Motricity found smartphones and tablets connect fans to their favorite sports even at the risk of fumbling a date, interrupting dinner, or drawing the scorn of fellow moviegoers.
According to the survey, 87% of mobile technology users checked on sports news during an “inappropriate” time:
- 50% have gone to the restroom in order to check the score
- 55% have taken a peek at their device during dinner
- 23% have disregarded pre-show reminders and checked scores while at the movies
- 18% have dared to check scores during a date
- 14% have even checked a score while at church
Think the workplace is immune? Not so:
- While appearing to be sending emails, 42% have actually been checking up on their favorite team while at work
- More than a third (32%) are repeat offenders who frequently fake their finger-tapping to check a score
The Motricity Mobile Device Sports Survey based its findings on 609 American adults, ages 18 and older who own a smartphone and/or tablet and was conducted by Wakefield Research.
