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Home - Carriers - Verizon Wireless looks to Windows Phone
Carriers

Verizon Wireless looks to Windows Phone

by Martha DeGrasse April 20, 2012
written by Martha DeGrasse April 20, 2012 Share
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Verizon WIreless sees a window of opportunity to develop a third major wireless device ecosystem with Nokia’s Windows-based phones. The nation’s largest carrier is looking for a third option for customers as RIM’s Blackberry devices steadily lose market share. Last year Verizon put a major marketing push behind smartphones powered by Google’s Android operating system to help insure competition for Apple’s iPhones. The subsidies that Apple charges operators to carry its popular devices have weighed heavily on carrier margins.

Nokia, of course is the biggest manufacturer of Windows-based phones, and the Finnish giant needs all the help it can get in marketing the smartphones. Yesterday Nokia said it lost $1.2 billion dollars in the first quarter as intense competition suppressed its smartphone sales. The company is reportedly at work on a PureView branded HD smartphone for Verizon. On a conference call with analysts yesterday, Verizon’s CFO Francis Shammo said the company is “fully supportive” of a third ecosystem “with Microsoft.”

The Lumia line of Microsoft Windows-based phones launched first in Europe, and sales have been disappointing there. But Nokia CEO Stephen Elop said in his company’s earnings announcement that Lumia sales in the US have “exceeded expectations.”

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Martha DeGrasse

Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.

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