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With ‘UC One’ BroadSoft looks at potential of UC, CaaS

by Roberta Prescott
written by Roberta Prescott Share
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Telecom operators want to avoid becoming dumb pipe. They are looking for ways to increase their revenue with value-added services that complement their regular voice and data services. Several surveys have already highlighted the advance of telecom providers into the cloud computing service market, and Gartner Research principal analyst Elia San Miguel noted that carriers are looking to add communication as a service (CaaS) and unified communications (UC) technologies to their portfolios to enhance their presence in the corporate market.

leslie ferry new

“We will see much more innovation coming from carriers,” said Leslie Ferry, VP, marketing, BroadSoft

BroadSoft is eyeing this potential market with its launch of UC One, an open unified communications platform aimed at telecommunication service providers. BroadSoft’s costumers are service providers that adapt and resell its solutions to other firms.

“There’s a lot of activity around value-added services because carriers don’t want to become dumb pipe,” Leslie Ferry, vice president of marketing of BroadSoft, told RCR Wireless News. Ferry believes that the market will see much more innovation coming from carriers.

As Ferry explained, UC One focuses on four major areas (user experience, mobility, openness and market-ready packages) and provides a single platform for service providers to design and introduce a comprehensive set of communication solutions for the market segments they serve, including micro-businesses,  small and medium businesses, as well as large enterprises.

In addition, BroadSoft also released a global peering program, dubbed Xtended Connect, that enables its service provider customers to deliver high-definition (HD) voice and video calling beyond their existing network footprint. Michael Tessler, president and CEO at BroadSoft, noted that today service providers are primarily limited to supporting high-definition calls for customers within their own network.

Currently, BroadSoft has 500 customers in 71 countries, including 18 of the 25 largest telecommunication service providers based on revenue, according to Ferry.

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Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.

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