“The future of computing is social, mobile, information and cloud, and companies are doing pieces of it correctly today. But where the real advantages to the vendors’ side and the consumers’ side or the corporate side will be when they start bringing these forces together,” said Donald Feinberg, vice president and distinguished analyst at Gartner in a video interview with RCR Wireless News, during this week’s Gartner Symposium in São Paulo.
Gartner calls social, mobile, information and cloud “the new nexus” of forces that is making it necessary to look at business differently. The nexus is the convergence and mutual reinforcement of social, mobile, cloud and information patterns that drive new business scenarios.
For more than a year, the consultant firm has been pointing out how the integration of the integration of these four trends impacts the whole market. “The nexus changes the way business is done,” said Peter Sondergaard, senior vice president at Gartner.
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Sondergaard also commented on how digitalization is changing the way companies work. Gartner believes that every budget is becoming an IT budget, driven by the digitization of companies’ revenue and services. Twelve years ago, technology spending outside of IT was 20% of total technology spending; it will become almost 90% by the end of the decade, according to Gartner. And the nexus of forces is leading this transformation.
Organizations are digitizing segments of their business, such as moving marketing from analog to digital, or digitizing the research and development budget. To address these changes, Gartner says that organizations should create a chief digital officer role as part of the business unit leadership, adding a new seat at the executive table.
