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Enterasys looks to double wireless sales with launch of Wi-Fi products

Enterasys Networks aims to double wireless sales with the worldwide launch of its Wi-Fi portfolio, IdentiFi, aimed at enterprises deluged with an influx of employee-owned devices in the workplace. Globally, BYOD has affected enterprises and has imposed challenges for IT departments. “This trend is here to stay,” says Reinaldo Opice, vice president for Enterasys’ Latin America region. In a video interview with RCR Wireless Opice said that the company hopes to repeat its previous success in wireless.

“We are now expecting to double again worldwide sales. And it is also bringing to us new customers. Last year, our customer base increased 56%,” he said.

Opice noted that with IdentiFi, Enterasys will focus on medium and large enterprises, as well as on three verticals: education, hospitals and stadiums, because they have specific needs.

According to him, the new portfolio offers a full solution to manage the access of all consumer devices with a lot more security. “It identifies up to 50 aspects, such as who is the user, what’s the device and the operating systems, so the system administrator can control what to allow users to do.”

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Roberta Prescott
Roberta Prescott
Editor, Americasrprescott@rcrwireless.com Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.