Six months after acquiring Ortiva Wireless, Allot Communications has launched a video optimization solution called Allot VideoClass. Allot purchased the La Jolla, Calif.-based mobile video optimization company for an undisclosed amount in May.
Andrei Elefant, Allot vice president of product management and marketing, said the launch of Allot VideoClass is an integral part of the company’s video strategy for fixed and mobile data service providers. Allot aims to help service providers secure and expand their place in the over-the-top (OTT) value chain by providing a comprehensive array of video-centric solutions integrated with a convergent and scalable DPI network platform.
Allot’s director of marketing, Jonathan Gordon, told RCR Wireless News that operators should not see OTT as a threat, but as the perfect opportunity for the operator to be the ringmaster. “The operator’s role is to be the digital storefront for the content, providing the customer (not the subscriber) with an unparalleled experience every time,” he said.
According to Allot, its new application-aware video optimization solution enables mobile service providers to significantly improve the quality and efficiency of OTT video delivery. The company claims that by providing a consistent, high quality OTT video experience, the product creates new revenue opportunities through service packages designed specifically for video consumers while reducing costs through bandwidth savings.
“Allot works with operators to enable them to move up the value chain from being an unsophisticated utility simply providing access, to being a digital lifestyle provider,” Gordon said.
Mobile video is expected to make up anywhere from 41% to 67% of telecom network traffic by 2015.
Allot VideoClass employs optimization techniques that enable service providers to reduce the load on RAN and backhaul bandwidth by 30% to 50%, preventing video stalls and buffering for a consistent OTT video experience—even under highly variable and unpredictable network conditions. The product can also provide insights into consumer behavior through detailed analytics on video usage.
“Technically, Videoclass enables optimization of video over mobile networks, reducing the cost of delivering video and increasing the quality of experience for the customer viewing the video. Strategically, it enables video be incorporated into the overall strategy of proving value to the customer,” Gordon said.
