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AirWatch: Companies should set strategies before picking mobile management solution

by Roberta Prescott
written by Roberta Prescott Share
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In the mobile era, both companies and employees want to access data from any location and at any time. Although it seems a great way to boost productivity, this trend creates new challenges for IT organizations, and CIOs are concerned about how to address these corporate mobile management issues. Cesar Berenguer, managing director for Latin America at AirWatch, said in a video interview with RCR Wireless News using Google Hangout, that companies should set their strategies before choosing a mobile management solution to adopt.

There are many acronyms related to mobile management: mobile device management (MDM), mobile application management (MAM), mobile content management (MCM) and mobile email management (MEM). How should companies combine all these management tools to address BYOD and build a good mobility strategy? What solutions do companies tend to adopt first? How should they build a mobile management strategy?

Berenguer addressed these questions during the interview and noted that future steps include allowing third players to share mobile applications and exchange information.

In addition, Berenguer commented on the Latin American operations of AirWatch. The company has more than 80 customers, primarily in Brazil and Mexico.

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Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.

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