Despite the billions of dollars spent by the wireless industry in advertising its wares to consumers, satisfaction with the sector continues to fall short. A new report from the Temkin Group found that the wireless industry garnered a “poor” rating from a consumer survey.
Among specific carriers, no-contract provider TracFone posted the highest consumer satisfaction rating with a 66% score, though that result was No. 115 out of the 246 companies surveyed across 19 industries. TracFone provides wireless services through various brand names and across various carrier networks.
Verizon Wireless was the second highest rated wireless carrier in the rating, managing a 62% score in the survey.
Temkin noted that TracFone led the “functional” component of the ratings, while Verizon Wireless was tops in the “accessible” component of the survey. MetroPCS, which garnered a 60% score in the survey, was tops in the “emotional” component of the survey, though was last in the “accessible” score.
The survey also found that AT&T Mobility, Sprint Nextel and T-Mobile USA all scored below 60% in the ratings, equaling a “poor” overall rating from Temkin. AT&T Mobility and Sprint Nextel were both noted to have actually posted a lower year-over-year score, while T-Mobile USA scored lowest in the “functional” and “emotional” components of the rankings.
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