Why haven’t telecom operators used big data analytics tools yet? According to Ovum, one of the major reasons is a traditional stumbling block: telco organizational and data structures. According to the firm, a well-executed big data analytics project requires a flexible business structure and logical processes, not an organization with siloes and artificial constraints that have been defined by network domains.
Ovum forecasts that the big data analytics market will be worth $7.7 billion in 2018.
Ovum released a new research study that investigates how telcos can monetize customer data and examines how forward-thinking telcos are using big data to improve customer experience and increase revenue. Among the findings, Ovum’s study states that telcos need to:
- become more data-centric; and
- take lessons from leaner and more agile data analytics models that are currently being pursued by over-the-top operators.
As pointed out in RCR Wireless’ latest feature report, webinar and RCR TV show, analytics solutions could help carriers to predict and reduce churn, promote loyalty, upsell and cross-sell offers, and personalize services.
More news from the telecom analytics market:
- Eight big data issues: Andy Thurai, chief architect and group CTO of application security and identity products with Intel, wrote a recent blog post on how to effortlessly secure big data effectively.
- Teradata introduced a portfolio focused on providing more open, flexible and comprehensive options to deploy and manage Apache™ Hadoop. According to the firm, it makes Hadoop easier to integrate into modern enterprise data architectures and enables more users to do more with data in Hadoop.
- China-based IT services provider Pactera has become an authorized Hortonworks Systems Integration Partner, providing Apache Hadoop consulting and integration services for the Hortonworks Data Platform.
The telecom analytics series provides weekly insights on trends, new products and other topics that touch on the advantages and monetization opportunities of analytics tools for telecom operators, including big data, business intelligence, customer experience analysis and management, business analytics and network analytics. Also, be sure to check out video interviews about telecom analytics on RCRTV.
