U.S. Cellular has signed an agreement with Acxiom to use data and analytics for customer recognition, data enhancement and analytics services to meet consumer needs. The Chicago-based carrier will use Acxiom’s data to build a 360-degree view of its customers and markets to deliver one-to-one marketing at scale.
According to the two companies, the deal includes customer data integration (CDI) and data support for customer marketing across all touch points, including mobile, email and direct mail. U.S. Cellular aims to increase the relevance of marketing communications, and enhance customer analytics and customer relationship management.
More news from the telecom analytics market:
- In an effort to improve its mapping service, Apple acquired the Canadian big data firm Locationary. The purchase includes assets and staff.
- AsiaInfo-Linkage, a supplier of business support systems, Â launched its Veris C3 Big Data appliance to international markets.
- Roamware, a mobile operator service solution provider, released its RWisdom, a roaming big data analytics solution for mobile operators in collaboration with IBM.
The telecom analytics series provides weekly insights on trends, new products and other topics that touch on the advantages and monetization opportunities of analytics tools for telecom operators, including big data, business intelligence, customer experience analysis and management, business analytics  and network analytics. Also, be sure to check out video interviews about telecom analytics on RCRTV.
