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Mobile Minute: Mobile game giant King flexes its muscle



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Mobile Minute:
It looks like the makers of Candy Crush Saga are trying to crush competitors in the courtroom as well as in the marketplace. The company that makes the game has trademarked the word “candy” for use in games and clothing, and is now asking other companies to remove their games from mobile app stores because their titles contain the word “candy.”
Candy Crush Saga was created by a Swedish company called King. It is one of the biggest mobile games ever, earning King an estimated $850,000 per day. King has filed to go public in the United States, but recently delayed those plans. The company may be looking at buyout offers instead. Another European gaming giant called SuperCell recently sold a 51% stake to Japan’s Softbank for $1.5 billion.

ABOUT AUTHOR

Martha DeGrasse
Martha DeGrassehttp://www.nbreports.com
Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.