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LatAm Wrap-Up: Virgin signs agreement with Telefónica to launch MVNOs in Mexico and Brazil

After much speculation, Virgin Mobile Latin America (VMLA) announced that it will launch mobile virtual network operator (MVNO) services in Mexico in the next few months. Virgin Mobile Mexico has already begun its business build-out with a focus on sales, marketing and customer service.

The company also confirmed that it will launch operations in Brazil without disclosing when services will be available. Virgin stated that its Brazil operations, its fourth in Latin America, will start as soon as possible following regulatory approvals. It has filed an application with Anatel for its MVNO license.

In both Mexico and Brazil, Virgin will use the local networks of Telefónica while controlling the customer experience. Virgin was expected to launch MVNO services in these two countries after the company started telecom services aimed at young people in Chile in 2012 and Colombia in 2013.

In a statement, Virgin founder and chairman, Richard Branson, said he was excited by Virgin Mobile’s expansion plans in Mexico and Brazil, adding that both markets are ripe for Virgin’s innovative and customer-focused service.

Wi-Fi: Boingo Wireless has been selected as the exclusive Wi-Fi and DAS provider at São Paulo International Airport (GRU), the largest airport in South America, serving more than 35 million passengers annually. Under the agreement, Boingo will design, install and manage advanced Wi-Fi and distributed antenna system networks at the airport. Boingo told RCR Wireless News that it is already providing complimentary Wi-Fi access to all travelers as well as a paid premium Wi-Fi service for travelers who want to use high bandwidth activities like streaming video.

3G up: Brazil ended 2013 with 271.10 million mobile accesses, which represents 136.45 accesses per 100 inhabitants. Vivo led with 28.49% of the market, but TIM was close behind with 27.09%. GSM still accounted for the majority of the lines (58.90%); however, the use of this technology is decreasing as 3G emerges, replacing 2G usage. In total, approximately 1.31 million accesses were LTE.

Anatel

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Roberta Prescott
Roberta Prescott
Editor, Americasrprescott@rcrwireless.com Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.