AT&T Mobility has reportedly stopped offering to pay current T-Mobile US customers up to $450 to switch their mobile service, an offering the carrier began making just last month.
According to The Wall Street Journal, an AT&T spokesman said the offer ended Jan. 31, noting the limited-time nature of the plan. AT&T Mobility unveiled the offer prior to the CES event in early January.
The offer, which targeted only T-Mobile US customers, required T-Mobile US customers to trade-in their current phones with AT&T for a credit of up to $250 that can be used towards AT&T products or services. Those customers will also be eligible for a $200 credit per line whey they transfer their T-Mobile US phone number and select one of AT&T Mobility’s Next rate plans. Those plans require customers to pay full price for a device or activate a device compatible with AT&T Mobility’s network.
T-Mobile US countered the move a few days later by offering up to $650 for customers of Verizon Wireless, AT&T Mobility or Sprint to move their service. That offer included up to $300 in instant credit for the trade in of their current device, with the remainder of the eligible credit coming once the customer receives their early-termination fee from their current carrier, with T-Mobile US offering to pay up to $350 per transferred line. T-Mobile US continues to offer that promotion.
AT&T Mobility over the weekend unveiled a new family plan that provides for unlimited talk, messaging and a shared bucket of 10 gigabytes of data services for two lines at $130 per month with no contract. The kicker is that additional lines can be added for just $15 per line, which puts overall pricing well below that of Verizon Wireless, on par with Sprint and just a touch above what is offered by T-Mobile US.
AT&T Mobility is currently promoting an offer of a $100 credit for every “qualified” line of service added to the carrier, which is set to run through March 31.
Bored? Why not follow me on Twitter?
