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LatAm Wrap-Up: Brazil’s ICT spending to reach $175 billion; region’s mobile data traffic up 105%

While Brazil’s information and communications technology (ICT) market consolidates becoming the world’s 4th largest―behind the U.S., China and Japan―total spending by ICT businesses in the country is expected to reach U.S.$175 billion this year, according to the IDC. This is a predicted growth of 9.2% compared to 2013, both higher than Latin America’s total growth (8.2%) and global growth (4.5%).

Brazilian ICT investment is driven by the growth of smart connected devices (desktops, notebooks, tablets and smartphones), pushed by the 67% increase in the cloud public market as well as the Internet of things and the use of social tools to improve business. Smart connected devices will reach 71 million this year (there were 57 million devices in 2013).

Speaking at a press conference in São Paulo, IDC executives said that the third platform (mobile computing, cloud services, big data and analytics, and social networking) will boost carrier’s sales of value added services. IDC forcasts a fixed data growth of 9.7%, while mobile data is expected to increase 21% this year; fixed voice should decrease 2.4% and mobile voice is projected to rise 11.4%.

Also, IDC predicts that Brazil will have 3 million LTE lines by the end of this year and an installed base of around 8 million LTE-ready smartphones.  Smartphone sales in Brazil have surpassed feature phone sales already and are expected to represent 71% of the total base in 2014. Of the 71 million smart connected devices estimated by IDC, smartphones and tablets should account for 58 million units.

Other IDC predictions for the Brazilian ICT market include: network improvements, including corporate networks, to address data growth demand; as well as growth in data centers, public cloud and enterprise mobility. The big data analytics market is set to start maturing, pushed by retail, telco and finance verticals.

Latin American mobile data: While global mobile data traffic grew 81%, year over year, to 1.5 exabytes per month, the highest growth rates were experienced by the Middle East and Africa (107%) and Latin America (105%). The closely-watched Cisco Visual Networking Index report showed that IP traffic in Latin America will reach 7.4 exabytes per month by 2017 at a CAGR of 17%. The region is expected to allocate their remaining IPv4 addresses between 2014 and 2017.
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Inspite of the growth, the region lags behind in device mix conversion. About 55% of Latin America’s installed base will have converted to smart devices and connections by 2018―far from the 93% in North America and 83% in Western Europe. Cisco estimates that by 2018 there will be 86,222,002 4G connections, representing 9.1% of total accesses.

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ABOUT AUTHOR

Roberta Prescott
Roberta Prescott
Editor, Americasrprescott@rcrwireless.com Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.