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Nike reportedly plans to abandon FuelBand (RCR Mobile Minute)

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Nike is reportedly dropping out of the race for the wearable devices market by discontinuing its FuelBand product. The FuelBand is a wristband that tracks activity levels and fitness goals using mobile apps. Most of those apps work with iOS, not Android, so people who want to continue using Nike software will probably do so with Apple hardware. Nike is expected to lay off as many as 55 people who have been working on the FuelBand.

In other news, Netflix is planning to charge new customers a dollar or two more than it charges its current subscribers. Netflix charges $8.00/month for streaming service, and in a letter to shareholders CEO Reed Hastings said new customers will pay $1.00 to $2.00 more, depending on the country. He also hinted that existing customers will eventually see the same price hike.

 

ABOUT AUTHOR

Martha DeGrasse
Martha DeGrassehttp://www.nbreports.com
Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.