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WhatsApp prepaid SIM challenges carriers

Facebook is set to offer more voice and data services once it completes its planned purchase of mobile messaging service WhatsApp. WhatsApp is now selling prepaid SIM cards in Europe. Voice calls on WhatsApp were first announced at Mobile World Congress, but at that time there were no known implementations of the service.

WhatsApp will offer SIM cards through E-Plus, Germany’s third largest carrier. For about $14/month, customers will get unlimited messaging on WhatsApp, plus some mobile voice, data and texting. E-Plus, which is fully-owned by KPN of The Netherlands, offers mobile service under a number of brands including BASE, simyo, blau.de, yourfone, AY YILDIZ and Ortel Mobile.

Facebook itself already offers voice calls over both WiFi and cellular through its Messenger App, but Messenger is far less popular worldwide than WhatsApp. To make things even more confusing, Facebook itself offers messaging within its own app, but the social media giant recently announced plans to sunset the messaging feature within Facebook itself, hoping to drive more downloads of Messenger.

Other apps that are used primarily for messaging are starting to offer voice as well. BlackBerry Messenger is has added voice calling to its iOS and Android apps, but calls can only be made between two users of the BBM app. And TextNow offers voice calling through a partnership with Sprint.

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Martha DeGrasse
Martha DeGrassehttp://www.nbreports.com
Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.