Ericsson has introduced a new real time, big data analytics platform that draws on data from sources including network nodes, OSS/BSS systems, probes, terminals and social media.
Ericsson Expert Analytics relies on Ericsson’s strength in networks to correlate data with network events in order to draw insights that can then be used in applications, such as its Customer Experience Assurance application or marketing applications. Ericsson said that allows the information from big data to enable shortened call durations, better first-call resolution for customers, and offer more targeted marketing, for example.
“This emphasis on closed loop action means that big data can actually drive improvement in daily operations, thus bringing analytics out of the lab into real business processes,” Ericsson said in describing the solution.
This push into big data analytics for telecom extends Ericsson’s software portfolio, which has been a particular focus for the company since its acquisition of Telcordia in 2011.
The Expert Analytics platform also allows operators to move away from batch-based data processing and silos; Ericsson said that data is gathered at the individual customer and session level and automated to provide real-time insight in the high-volume, low-latency telecom environment.
The big data analytics solution can be deployed alone or integrated into existing solutions, and Ericsson said that it complements existing embedded analytics solutions in its OSS/BSS products — including Ericsson’s Network Manager solution, which can be a data source for Expert Analytics.
Ericsson also announced that T-Mobile US has chosen the company for OSS/BSS solutions including billing and customer relationship management (CRM), extending the companies’ long-standing relationship to include all branded T-Mobile and MetroPCS customers.
