| Mobile Minute: Microsoft’s Nokia is apparently taking a high-low strategy when it comes to mobile phones. The company is NOT exiting the basic mobile phone business, despite last month’s announcement that “all Mobile Phones-related services and enablers are planned to move into maintenance mode, effective immediately.” Apparently “maintenance” activities include a long-term commitment to the lowest end of the mobile phone market. It has just launched at $25 phone called the Nokia 130 that offers voice, text, FM radio, and enough processing power to play a movie from an SD card. In an interview with Re/Code, the VPÂ of the company’s mobile phone unit said that the lowest part of the mobile phone market is “stable and growing,” unlike the feature phone segment.The new Nokia 130 may be a great starter phone for people in many parts of the world, but Microsoft has chosen to offer a higher-end device to Nokia workers in China, if they’ll agree to leave their jobs. The software giant is giving free Nokia 630 phones to workers at a Beijing factory who sign up for its voluntary resignation program. Microsoft is in the process of cutting 18,000 jobs, 12,500 of those at Nokia. |
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Nokia basic phone business survives (RCR Mobile Minute)
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