Mobile applications continue to explode, and there is a new trend among enterprise application developers. With the pervasiveness of smartphones and tablets, the delivery vehicle is in place for businesses to expand with new mobile services to reach their customers. Businesses no longer need to engage with costly and lengthy application developer programs since they’re able to build new business and customer applications with a few clicks.
Application development platforms allow quick time-to-market, reduced costs for the enterprise and significant business opportunities. With new, easy-to-use application developer platforms available in the market, we predict that 2015 will be the year in which enterprises take the application development process in-house to improve business innovation, reduce cost of application development and increase relevance and revenue in mobile.
The ability to utilize and personalize applications with wearables, engaging visuals, ease-of -use, location-based services, user profiling, timely promotions, analytics and more will further increase the adoption. We believe that these new mobile development platforms will enable businesses to create apps quickly and will replace many of the current mobile app developer initiatives due to the following value proposition for the enterprises:
· Reduce the time, cost and risk of delivering new mobile services.
· Meet expectations in the mobile community for quick gratification and an enhanced user experience.
· Demonstrate a responsive, agile organization – serious about satisfying customers’ needs and new opportunities.
· Improve the probability of success in mobile.
· Deliver significant business benefits – higher sales, better bottom line, competitive advantage and a meaningful presence in the strategically important mobile market.
Finally, it is our belief that 2015 will be the year enterprises see that developing new applications can be as easy as developing a PowerPoint presentation.
Editor’s Note: With 2015 now upon us, RCR Wireless News has gathered predictions from leading industry analysts and executives on what they expect to see in the new year.
