Virgin Mobile is teaming up with cloud-based predictive analytics company Razorsight to bring analytics to Virgin Mobile’s Latin American operations.
The move sees Virgin Mobile Latin America join Razorsight’s client list to power targeted marketing campaigns and help deliver a more personalized customer service experience. VMLA said it will use Razorsight’s products to deliver a predictive applications suite that allows it to gain data-driven insights into key operations and customer sentiment metrics across the company’s expanding customer base.
The multi-year agreement is said to support Virgin Mobile’s operations in Chile, Colombia and Mexico.
“VMLA has a world-class management team backed by marquee investors, and we’re excited to create a long-term partnership in support of their rapid growth,” said Razorsight CEO Charlie Thomas.
Razorsight clients include AT&T Mobility, Verizon Wirelss, T-Mobile US, Comcast, Time Warner, Telus, Tata, Orange, CenturyLink, Windstream, Virgin Mobile and Facebook.
Virgin Mobile Latin America was founded in 2010 and is one of Latin America’s fastest-growing mobile virtual network operator. The MVNO said its goal is to “design our brand and proposition to appeal to the digital youth and young-at-heart in Latin America’s most vibrant markets.”
VMLA intends to expand its brand throughout Latin America, joining a growing network of Virgin operations that serves almost 20 million customers globally. In May 2014, VMLA announced an $86 million investment from Singapore state investor, Temasek, to expand into Mexico and Brazil, as well as to finance growth opportunities across Latin America, including existing operations in Chile and Colombia.
