Nokia Networks today announced smart location experiences. The theory behind the announcement is that operators can now offer their subscribers personalized content-delivery experiences based on their interests, device type, mobile subscription and location.
The core of this solution is enabled by Nokia Networks’ Liquid Applications portfolio, Here in-vehicle solutions and its global services offerings. Once an operator has the insight into network traffic patterns and the location of the end-user – whether inside or out – content can be optimized to provide a better real-time experience as that content is delivered. Nokia claims smart location experience optimization provides up to a 50% increase in video streaming speeds for end-users.
YouTube has conducted lab tests of throughput guidance technology that resulted in improvement in network utilization and the experience associated with application content delivery. Akamai is also testing congestion detection as part of its predictive video-over-cellular optimization solution. These are two industry-leading content providers working with the Nokia organizations to evaluate the possibilities of these solutions.
What is most interesting to me about smart location is that the Nokia groups are working together. Since the relaunch of Nokia, the outward discussions have been very siloed into the three business segments. Personally, I believe this puts Nokia in a following position vs. some of its competitors. The power of their solutions across the three business segments can position Nokia’s offerings ahead of the competition in these emerging mobility topics that go beyond the network. I’m happy to see this starting to take shape and hope to see more linking together of the power of the offers across the different teams into a single strategy.
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Claudia Bacco, Managing Director – EMEA for RCR Wireless News, has spent her entire career in telecom, IT and security. Having experience as an operator, software and hardware vendor and as a well-known industry analyst, she has many opinions on the market. She’ll be sharing those opinions along with ongoing trend analysis for RCR Wireless News.
