Argentina first to experience Telefónica’s end-to-end customer experience solution
Telefónica has tapped Accenture and Alcatel-Lucent to implement an end-to-end customer experience solution for a range of services for its European and Latin American operations, including mobile data, voice, IPTV, high-speed Internet, cable and satellite. The goal is to allow Telefónica customers to troubleshoot and manage their own digital experience using Telefónica’s Web portal and apps on devices such as mobile phones, laptops and IP set-top boxes.
In a video interview, Greg Owens, Alcatel-Lucent senior director for global marketing for the Motive portfolio of customer experience solutions, explained how the agreement will work.
The deal came about in part by the strategic alliance formed by Alcatel-Lucent and Accenture in September 2014. Implementation has already started in the telco’s Argentinian unit. However, Owens did not say when it will expand to the rest of Telefónica’s operations in Latin America and Europe.
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