Customers get free talk, text and data on Wi-Fi from MVNO
Sprint-backed mobile virtual network operator Scratch Wireless on May 19 unveiled a new smartphone, the $99 Coolpad Arise; users buy the phone and never have to pay for service.
The Android-based smartphone takes a Wi-Fi-first approach. When customers are on Wi-Fi, they can access unlimited talk, text and data with no contract or monthly service bill.
“By leveraging a Wi-Fi-first approach to mobile communications, Scratch Wireless frees consumers of cellphone contracts and high-priced monthly bills, allowing them to take advantage of Wi-Fi connections already available in homes, offices, schools and countless public places,” Scratch CEO and co-founder Alan Berrey said in a statement.
He said Scratch customers “appreciate value and we’re excited to offer this high-quality device at such a low price point, providing an unprecedented smartphone experience on the world’s only truly free mobile service.”
Coolpad is China’s third-largest smartphone provider. The Coolpad Arise has a four-inch display, a rear camera and access to the Google Play Store.
“As we look to expand our device offerings in the U.S., we chose to partner up with Scratch for its innovative service that takes the confusion out of billing in a crowded market,” Brandy Kang, CEO and president of Coolpad Americas, said.
“We’re excited that consumers will be able to get the same smartphone experience they love for a fraction of the price on the Scratch Wireless service, translating into massive monthly savings for their customers.”
When Wi-Fi is not available, Scratch Wireless customers can access Sprint’s network.
Up until recently, Scratch offered $2 data passes that let the customer receive unlimited data for 24 hours. Now Scratch sells a $2 data pass, good for 24 hours, but capped at 50 MB of data usage.
Scratch launched in December 2013.
