Next generation of network visibility and analytics tools drives innovation, revenue and customer experience

The mobile landscape is rapidly changing. With mobile adoption projected to continue its rise to global ubiquity, existing networks need to evolve to support cloud-based applications, social media and video streaming for customers while simultaneously providing network operators with the visibility and Big Data analytics tools needed to balance capital and operating expenses (capex/opex) with end-user satisfaction.

Brocade’s New IP is marked by open, software-centric solutions that are optimized for next generation service provisioning and delivery. These software tools have proved to have a 43% lower total cost of ownership than comparable hardware-based solutions.

In 2014 the number of mobile subscriptions grew 7% compared to the previous year. Broadband subscriptions increased by 35% in the same time frame reaching 2.3 billion customers. And by 2019, there will be an estimated 2.6 billion global LTE subscribers. Is your network ready?

With the projected growth in network traffic, the telecommunications industry is producing a huge volume of diverse data points that, if properly harnessed, could provide the information needed to improve network and business efficiency while offering customers the bespoke care they expect in the digital age.

Brocade’s network visibility portfolio allows service providers to identify bottlenecks before they occur, while Big Data analytics tools facilitate proactive customer care that serves to deflect customer service calls while initiating right-time marketing that puts the right offer in front of the right customer.

Let’s consider two marketing use cases. Netflix’s streaming video service has more than 60 million subscribers around the world, many of whom access content from smartphones, tablets and other mobile devices.

A heavy Netflix user needs significant data and bandwidth to watch his favorite shows and movies. Brocade’s marketing analytics can identify the use trend and automatically push an offer of increased data out to the user. With no need for a touch with customer service reps, the end-user is paired with the service he needs to consume the content he wants in an accessible, high-personalized automated interaction.

Proximity marketing is another example of the right-time solutions powered by Brocade’s New IP. A baseball fan taking in a game can be located based on network analytics and a customized offer can be delivered with a better likelihood of conversion. Knowing where a customer is and what he’s doing is a powerful promotional tool.

Brocade and the New IP are poised to deliver the visibility and analytics that service providers need to provide a customer-centric experience, create new revenue streams that drive profitability and enhance the competitive edge needed to maintain long-term success.

Designed with an emphasis on agility and scalability, Brocade solutions can help service providers cost effectively grow their business while profitably leveraging new digital services and attendant revenue streams with an unwavering focus on customer experience.

For more information about Brocade’s mobile visibility and Big Data analytics solutions, click here.