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Home - Apple changes sales strategy online (RCR podcast)
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Apple changes sales strategy online (RCR podcast)

by Martha DeGrasse August 10, 2015
written by Martha DeGrasse August 10, 2015 Share
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Apple is changing the way it sells its products online. The company has taken its online store off its home page. Instead, each Apple product now features a buy button, making the Apple site a lot more like those of retailers that sell primarily online, such as Amazon.

In other news, The National Football League has a new media partnership – Twitter has expanded its relationship with the NFL in order to give brands a way to connect themselves with NFL content. For fans the deal will mean daily Twitter updates from the NFL, including content created just for Twitter. The NFL said the deal makes sense because its fans are already tweeting so much about football.
Twitter will handle all ad sales against the content, and share revenue with the NFL.

Taking a look now at some of the other stories from RCR Wireless News – Verizon Wireless has finally given in to the pressure to cut prices and the Communication Workers of America have authorized a strike against AT&T.

And our featured job today comes from MasTec. The company is hiring underground fiber technicians to work in the Midwest. You can see this and thousands of other job openings at telecomcareers.com.

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Martha DeGrasse

Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.

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