It is the season of giving and that’s apparently not wasted on Sprint CEO Marcelo Claure who has sent gift baskets to T-Mobile US stores around the country.
Pictures of the baskets started popping up online Dec. 15. Containing candy, cookies and other snacks, the gift baskets carry a card that reads: “Our companies compete to take business from each other throughout the year, but this is the season of giving. So enjoy these treats from Sprint. Happy Holidays. Marcelo.”
The back of the card reads, “Let’s move forward. Together.” That’s followed by a link to a Sprint employment website.
Earlier this year T-Mobile US overtook Sprint for the No. 3 domestic carrier spot, and the two rivals have aggressively competed for customers.
The move from Claure of Sprint builds on a holiday-themed gamut thrown by T-Mobile US CEO John Legere last week.
In a holiday message, Legere calls out Sprint for not being able to retain customers and goes after Verizon Wireless’ recently launched streaming video service Go90. The T-Mobile US holiday greeting doesn’t name-check AT&T like it does the other two carriers.
Legere, clad in magenta, takes a stage, picks up a baton, then begins to conduct a choir. Here’s a sample of the lyrics, set to the tune of the holiday classic “Jingle Bells.”
“Sprint like hell, Sprint like hell, they copy all the way. Their rates could not get low enough for anyone to stay – hey! Jingle bells, Verizon smells, Go90 laid an egg. … ”
Later in the song: “Oh you better watch out, you better change fast, consumers won’t let your duopoly last. Un-carrier is coming to town.”
Take a look at the video:
