The latest front in the ongoing T-Mobile and Sprint feud draws MetroPCS into the mix
T-Mobile US is back on the offensive against rival Sprint, announcing its own version of a 50% rate plan discount for its MetroPCS prepaid brand.
The deal, which begins Jan. 21, entices Sprint customers to switch to MetroPCS for savings of up to 50% compared with Sprint’s current rate plans. The offer is also targeted at Sprint’s prepaid brands Virgin Mobile US and Boost Mobile.
The maximum savings are tied to a Sprint customer currently on a two-line plan with 2 gigabytes of data, with their bill dropping from $100 per month to $50. For single-lines of service, the biggest discount (48%) is for customers on a Sprint plan with 4 GB of high-speed data making the switch.
The deal is being offered for an unspecified time period, though T-Mobile US noted customers signing up for the plan can keep it for as long as they remain a customer. Sprint’s 50% discount ends Jan. 8, 2018, regardless of when a customer signs up.
Current MetroPCS customers are also being thrown a bone, with an offer of adding a line of service to current $50 or $60 per month rate plans for $30 per month. The added line includes 5 GB of high-speed data.
Highlighting the competitive nature of the offering, T-Mobile US dubbed the program “the biggest offer in Sprint’s history,” a take off on Sprint’s use of the term “biggest deal in U.S. wireless history” when it launched its program last November, and extended the offer earlier this month.
T-Mobile US also claimed nearly 5,000 Sprint customers per day jumped shipped to MetroPCS during the final three months of last year, which may indicate a tough quarter for Sprint when it announces results early next month. T-Mobile US already released preliminary Q4 results, reporting 2.1 million net customer additions, including nearly 1.3 million postpaid net additions. The results were down slightly from the previous year, but the postpaid results are still expected to lead the industry.
At an investor conference earlier this month, T-Mobile US management said it was seeing the greatest influx of customers from Verizon Wireless and AT&T Mobility, and that it expects Sprint to post respectable customer growth numbers for the final quarter of 2015.
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