AT&T Mobility launches $650 credit promo targeting Verizon, Sprint and T-Mobile customers
AT&T Mobility finally joined rivals in offering up to $650 per line in credits to customers willing to switch carriers.
The carrier said beginning Feb. 15, customers porting their number from a rival operator will receive a credit for each line moved. The deal does require new customers to trade in their old phone and purchase an AT&T Mobility device using the carrier’s Next device payment program. Customers must also select a “qualified” postpaid rate plan, which does include AT&T Mobility’s recently launched “unlimited” data plan that is tied to also activating DirecTV service.
For the credit, customers will receive either a store credit or AT&T Promotion Card in the amount of the value of their old device, with the remainder covering the customer’s early termination fee or remaining balance on their legacy device owed to their former carrier.
Customers can also take advantage of AT&T Mobility’s “buy one, get one” deal for select smartphones.
AT&T Mobility recently reported robust fourth-quarter financial results, boosted by strong numbers from its Cricket Wireless prepaid division. However, the carrier’s postpaid results dropped 38.4% year-over-year, impacted by increased competition for those higher revenue-generating customers.
Verizon Wireless late last year rolled out its own $650 credit offer, joining similar promotions launched by T-Mobile US and Sprint. The Verizon Wireless promotion also requires customers to trade in their legacy device to Verizon Wireless, with all customers taking advantage of the promotion needing to activate a new line of service and purchase a device on a payment plan. The offer is valid for up to 10 lines of service ported into Verizon Wireless, with payments for the new line of service in the form of a Visa prepaid card.
Though just joining the latest trend, AT&T Mobility in early 2014 kicked off the credit promotion by targeting T-Mobile US customers with up to $450 in incentives to switch, though dropped the offer a month later. T-Mobile US quickly jumped on board, offering up to $650 at customers willing to switch carriers, announcing its offer in early 2014. Sprint earlier this year said it would pay all costs associated with a customer switching from a rival carrier, including any ETF or remaining device payment. That program also requires customers to trade in their old device to receive the financial reimbursement.
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