T-Mobile US CEO John Legere, an avid social media user, this week joined Pope Francis on the incredibly short list of individuals turned into an emoji by Twitter.
Under Legere’s leadership, T-Mobile US has surpassed Sprint to become the nation’s No. 3 wireless carriers; he’s known for using Twitter and other social platforms to dialogue with subscribers, as well as making pointed comments – followed by marketing actions – about rivals.
In an interview with CNN Money, Legere said his focus on customers has aided in the carrier’s growth.
“I have a much more precise pulse on what’s happening, even with individual customers,” Legere said. “I’ll have an interaction with an anonymous person and their mind is blown that I’m handling this issue.”
In terms of his social media use, Legere said “it’s something I’m doing every minute of the day. It’s all I do. When I sit alone at a bar, I do Twitter. Maybe that’s a little sad. But my peer CEOs would never do it, because it’s way too hard and very unglamorous.”
Following up on his comments in the interview, Legere fittingly took to Twitter: “Okay, maybe its not all that sad. To run @tmobile, it’s definitely about being where our customers are!”
The Legere emoji pops up on Twitter when a you use #tweetjohn.
British boy band One Direction also has an emoji.
