T-Mobile claims rivals have “donated” approximately 950,000 customers in Q3, and that it has already surpassed Q2 growth results
T-Mobile US said it has stolen approximately 950,000 customers from its nationwide rivals during the ongoing third quarter, setting the stage for what might be another industry-leading quarter of customer growth.
The nation’s third-largest carrier said it has so far snared nearly 400,000 customers from AT&T Mobility, nearly 300,000 customers from Sprint and more than 250,000 customers from Verizon Wireless through mid-September. The current quarter is set to end Sept. 30.
T-Mobile US also noted it has already in Q3 surpassed its industry-leading Q2 growth, having gained more than 750,000 branded postpaid net phone additions and 650,000 net prepaid customer additions.
T-Mobile US has dominated its nationwide rivals over the past several quarters in terms of net connection growth, with its biggest boost coming from lucrative postpaid subscribers. The carrier said it added nearly 1.9 million total net connections during Q2, compared with 1.4 million net connection additions posted by AT&T Mobility, 585,000 direct net connections posted by Verizon Wireless and 377,000 net adds reported by Sprint.
While year-over-year Q2 growth failed to match numbers from the previous year, T-Mobile US’ retention efforts continued to improve with the operator posting a reduction in postpaid churn from 1.32% to 1.27%, while prepaid churn dropped from 4.93% to 3.91%.
The latest news also looks to indicate positive response to the carrier’s controversial One rate plan move, which is seeing the carrier emphasize its new “unlimited” plans for new customers. The plans were initially announced in late August, with the actual availability moved forward to Sept. 1 following a similar rate plan move by Sprint.
T-Mobile US CEO John Legere took the latest Apple iPhone launch to taunt that the carrier was seeing higher port-in ratios during the current quarter from rivals Verizon Wireless, AT&T Mobility and Sprint than it witnessed during the first and second quarters of this year. The carrier led the domestic market in connection growth through the first half of the year, though porting ratios have been a source of debate.
Sprint CEO Marcelo Claure said Sprint was port-positive against all of its nationwide rivals during its latest financial quarter, meaning it attracted more customers from Verizon Wireless, AT&T Mobility and T-Mobile US than it lost to those carriers.
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